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Café Amazon continues to reinforce its premium brand elevation through the “Amazon Premium Selected Cup” lineup, featuring Ink Waruntorn Paonil as the campaign’s presenter. Her smart, stylish, and premium persona perfectly embodies the “aromatic, smooth, and uniquely mellow” character of the Americano—driving strong brand recall and reshaping Café Amazon’s image with remarkable impact. Following its launch, the Hero Premium Product lineup quickly surged into the Top 3 best-selling products, achieving over 50% sales growth within only three months. The results highlight the strong power of “accessible premium” offerings and the high rate of repeat purchases, while Café Amazon continues to uphold its core strengths—convenience and approachable pricing. Elevating the Next Premium Hero — Introducing the New ‘Premium Latte’ with Ink Waruntorn’s Softer, Smarter Look Building on the overwhelming success of the Americano Hero Product, Café Amazon now unveils the next star of the “Amazon Premium Selected Cup” series: Café Latte. Ink Waruntorn returns in a new look—smart yet softer and more refined—reflecting the gentle, approachable, and elevated character of this next premium menu. A New Sensorial Experience — Aromatic, Smooth, Velvety, and RichThis premium latte has been meticulously crafted using:<ol><li data-list="bullet">100% Arabica beans, medium-to-dark roasted for deep aroma and flavor</li><li data-list="bullet">High-quality fresh milk, adding velvety smoothness and layered softness</li></ol>The result is a latte that delivers a truly premium experience—“smooth, aromatic, and elevated in every dimension.” Success Measured by Consumer Love — Winning Both Existing and New Premium Customers in the Accessible Premium Market The “Amazon Premium Selected Cup” success is rooted not only in a strong marketing strategy but also in deep consumer insight: a growing desire for premium quality that remains accessible. Café Amazon executes this through an effective Dual Target Strategy:<ol><li data-list="bullet">Attracting New Premium Consumers: Expanding into emerging consumer groups—First Jobbers, urban audiences, and younger demographics—who value taste, lifestyle, and modern coffee culture at a fair price.</li><li data-list="bullet">Retaining the Core Customer Base: Despite the growth of premium offerings, sales of core standard menu items—particularly Black Coffee, a long-time hero—continue to grow steadily, with no signs of cannibalization.</li></ol> This demonstrates Café Amazon’s ability to satisfy both strong-coffee enthusiasts and consumers who prefer smoother, gentler flavors—solidifying the brand’s graceful entry into the premium market. Café Amazon is evolving from “Thailand’s mass favorite coffee” to a truly accessible premium brand. “Product Speaks Louder Than Campaign” — When Quality Turns Daily Coffee into a Reflection of TasteUnder the philosophy “Product Speaks Louder Than Campaign,” Café Amazon emphasizes that premium quality does not exist only in visuals or messaging—but in the craftsmanship of every cup. The “Amazon Premium Selected Cup” beverages were developed with rigorous attention to:<ol><li data-list="bullet">selecting 100% Arabica beans</li><li data-list="bullet">medium-to-dark roasting for depth and aroma</li><li data-list="bullet">crafting a sensorial drinking experience that goes beyond convenience and value</li></ol> This focus on quality has transformed consumer perception—from “everyday coffee” to “coffee that reflects personal taste.” The rising popularity of the premium lineup has not only driven sustained sales growth but has also strengthened brand memory around taste, quality, and modern coffee culture—a crucial milestone in Café Amazon’s journey toward the premium segment.

Café Amazon x Ink Waruntorn Continues its Momentum — Bringing Smooth Indulgence Back with over 50% Sales Growth in Just 3 Months

Café Amazon Opens First Coffee Shop at the Thai Parliament — A Unique Coffee Experience by the Chao Phraya River. Mr. Wan Muhamad Noor Matha, President of the Parliament, and Mr. Kraipit Premmanee, Deputy Chief Executive Officer of Lifestyle Business, PTT Oil and Retail Business Public Company Limited (OR), jointly inaugurated the new Café Amazon branch at the Parliament — Thailand’s national administrative center. The store is officially supported by the Parliament to serve its personnel, civil servants, officials, and the general public. Café Amazon is honored to be the first coffee brand granted the privilege to open at the Parliament, reinforcing its reputation as a beloved Thai coffee brand that has been part of the Thai lifestyle for over 24 years. This new branch delivers high-quality coffee alongside the unique charm of riverside relaxation by the Chao Phraya River. Mr. Kraipit shared that the Café Amazon Parliament Branch represents a significant milestone for OR in offering premium beverages in a nationally important location. Situated along the Chao Phraya River, customers can enjoy a serene and refreshing coffee experience with scenic river views in an interior designed to harmonize with the architecture of the new Parliament building. OR envisions this branch as a peaceful retreat for civil servants, parliamentary staff, and the public — a welcoming space for connection and conversation in a warm, friendly atmosphere. This branch also supports mobile ordering through the Café Amazon Application, allowing customers to pre-order and conveniently pick up their drinks. Notably, it is also part of the Café Amazon for Chance initiative, which promotes inclusive employment by offering job opportunities to underprivileged individuals, improving their quality of life. This reflects Café Amazon’s strong commitment to sustainable business that grows alongside society, under the mission to deliver coffee that is “Fair for the Whole World” — fair to consumers through quality products, fair to Thai farmers through agricultural knowledge support, and fair to the environment through the Circular Economy approach. This includes reducing plastic waste, using eco-friendly materials, and designing stores for energy-efficient operation. Café Amazon invites everyone to experience its premium coffee and beverages while relaxing by the Chao Phraya River at the Parliament branch, open from today onwards. To celebrate the official launch, enjoy a special promotion: Buy 2 drinks and receive a complimentary gift from April 3 to April 9, 2025. For more information, follow the Facebook Fanpage: Café Amazon or call 1365 Contact Center.

Café Amazon Opens New Branch as the First Coffee Brand at the Parliament, Offering Quality Beverages with a Scenic View of the Chao Phraya River

OR Launches First Café Amazon Concept Store in Cambodia’s Phnom Penh, Embodying the “They Grow – We Grow” Vision for Sustainable Growth OR has officially launched the first-ever Café Amazon Concept Store in Cambodia, located in the Toul Kork district, one of Phnom Penh’s key business hubs. This flagship store introduces a unique in-store experience with specially curated food and beverage menus crafted for Cambodian consumers. Simultaneously, OR also opened the new PTT Station Neak Vorn, a fully integrated flagship service station situated in the heart of Phnom Penh — a milestone expansion reinforcing OR’s commitment to the "They Grow – We Grow" philosophy. The opening ceremony was attended by M.L. Peekthong Thongyai, Chief Executive Officer of PTT Oil and Retail Business Public Company Limited (OR), and Mr. Tull Traisorat, Ambassador of Thailand to Phnom Penh. They jointly inaugurated the Café Amazon Concept Store at Toul Kork — the first of its kind in Cambodia, with the ambition of becoming a new lifestyle landmark in the capital. The OR executive team also participated in the opening of PTT Station Neak Vorn, Cambodia’s newest full-service flagship fuel station, honored by the presence of Mr. Cheap Sour, Assistant Minister at Cambodia’s Ministry of Mines and Energy. M.L. Peekthong emphasized that OR recognizes Cambodia’s strong economic potential and business opportunities. As part of its strategic international expansion, OR positions Cambodia as a “Second Homebase” by bringing its core businesses from Thailand to Cambodian markets, operated under PTT Cambodia Limited (PTTCL). This aligns with OR’s guiding principle of "They Grow – We Grow," which supports sustainable development in each country it operates. The Café Amazon Toul Kork Concept Store embodies the People Concept, aiming to make each local store a storyteller of its community. Inspired by the diverse lifestyles of locals across generations, the store design features versatile seating zones catering to office workers, students, and families. This Concept Store also offers exclusive signature fusion beverages that highlight local Cambodian ingredients and cultural stories. Notable examples include: "Komlos Srok Yerng" – inspired by Cambodia’s traditional banana sticky rice dessert served at auspicious events. This beverage blends Amazon House Blend coffee with banana syrup and is topped with a piece of the traditional dessert. "Nary Smai Thmey" – a refreshing pink guava smoothie, highlighting one of Cambodia’s renowned fruits, topped with plum powder for a sweet and tangy twist. A Concept Bar within the store serves specialty and seasonal coffee beans — a unique feature exclusive to Concept Store locations. The Toul Kork branch also features a wide food selection, including Cambodian favorites such as Lok Lak and Bay Sach Chrok, Thai dishes like Pad Thai and Stir-Fried Basil, along with light meals, pastries, and soft serve ice cream — the first Café Amazon in Cambodia to offer this. The store design evokes a “Lifestyle Oasis”, with natural greenery and an interior made with upcycled materials, staying true to Café Amazon’s commitment to the Circular Economy. This approach reflects OR’s dedication to building a better planet through sustainable practices. As of today, Café Amazon operates 4,879 stores across 11 countries worldwide, with Cambodia being the largest international market with 254 branches, making this Concept Store the 254th. This opening marks a major step in OR’s mission to elevate Thai brands on the global stage and build a globally recognized beverage brand. Meanwhile, the newly launched PTT Station Neak Vorn serves as a comprehensive flagship fuel station in downtown Phnom Penh. In addition to high-quality Euro 5-standard fuels, the station features a Café Amazon, a 7-Eleven convenience store, an Otteri laundromat, and various restaurants — providing a seamless and modern lifestyle destination for Cambodian consumers. There are currently 186 PTT Stations operating across Cambodia.

OR Launches the First Café Amazon Concept Store in Cambodia, Right in the Heart of Phnom Penh — Reinforcing the “They Grow - We Grow” Philosophy for Sustainable Growth

Café Amazon’s booth was designed under the theme “Modern Natural,” showcasing the brand’s strength as Thailand’s No. 1 coffee house for over 23 years. The booth highlighted Café Amazon’s readiness to offer OEM production services and a comprehensive range of products tailored for entrepreneurs in the coffee and beverage industry. The exhibit received an overwhelming response from business partners and loyal fans alike. Key highlights included zones for the coffee roasting plant, powder mix factory, bakery facility, and cup manufacturing plant — truly delivering a one-stop solution that meets every aspect of the coffee business.

Spectacular Showcase! Café Amazon Unveils Its Fully-Integrated Business Potential at THAIFEX - ANUGA ASIA 2025

PTT Station and Café Amazon Win World Branding Awards for the 8th Consecutive Year, Reinforcing Their Global Brand Recognition PTT Station and Café Amazon, operated by PTT Oil and Retail Business Public Company Limited (OR), have made history once again by winning the 2024-2025 World Branding Awards for the eighth consecutive year. Both brands were honored as Brand of the Year, showcasing the strength and success of Thai brands on the global stage. PTT Station received the award in the Petrol/Gas Stations category, while Café Amazon was recognized in the Retailer - Coffee category. Remarkably, they were the only Thai brands to win in their respective categories. M.L. Peekthong Thongyai, Chief Executive Officer of OR, stated that the awards reflect the strong trust and confidence consumers have in both PTT Station and Café Amazon. He emphasized OR's continuous efforts to enhance the quality and standards of its products and services to meet the evolving needs of consumers both in Thailand and overseas. OR remains committed to driving sustainable growth while creating value for customers, communities, and the environment - in alignment with its vision, "Empowering All toward Inclusive Growth" PTT Station has long been a trusted market leader in the fuel retail sector in Thailand, holding the No.1 market share. Its fuel products meet global standards, enhanced with world-class additives, and undergo strict quality control throughout every stage - from refinery to end-user. Every PTT Station nationwide adheres to the same high standard, offering a full range of services to suit modern lifestyles. Beyond being a fuel stop, PTT Station is designed as a space that nurtures people, communities, and the environment for shared, sustainable growth. Café Amazon, meanwhile, stands as Thailand's most popular coffee brand, with annual sales exceeding 400 million cups. It provides a complete and personalized coffee experience aligned with modern lifestyles, guided by the concept of "Coffee that's Fair for the Whole World". This includes; Fair to the environment - by sourcing eco-friendly ingredients and materials Fair to the underprivileged - through farmer support and inclusive employment opportunities. Fair to consumers - by delivering consistently high-quality beverages. The World Branding Awards are organized by the World Branding Forum, a global nonprofit organization. Winners are selected through a combination of brand valuation, public online voting, and consumer market research. PTT Station and Café Amazon are the only Thai brands to win in their respective categories, a testament to their global credibility and the strong trust they have earned from consumers worldwide.

PTT Station and Café Amazon Win World Branding Awards for the 8th Consecutive Year, Reinforcing Their Global Brand Status

Introducing our premium matcha, directly sourced from Nishio City, Aichi Prefecture - one of Japan's largest and most renowned regions for high-quality matcha. Located near the bay, Nishio boasts fertile soil, rich natural resources, and a humid climate that creates ideal conditions for cultivating tea. These factors have made it one of Japan's top green tea-producing areas, celebrated for its excellence in matcha cultivation. We select only the finest first-harvest tea leaves of the year -known for their rich flavor, distinct aroma, and exceptionally smooth umami. Only premium-grade young tea leaves are used. Following traditional Japanese methods, the tea plants are shade-grown before harvesting to enhance leaf quality.The matcha is then processed using the low-firing technique by skilled Tea Masters, resulting in a uniquely aromatic tea with deep umami flavor. This meticulous process creates Premium Nishio Matcha, known for its smooth, seaweed-like undertones, subtle nuttiness, and rich umami profile. Now available at Café Amazon:Iced Premium Matcha - 80 THBAuthentic Japanese matcha with smooth umami richness. Iced Premium Matcha Honey Lime - 85 THBA refreshing twist with fragrant honey and zesty lime. Iced Premium Matcha Latte - 90 THBCreamy and balanced, perfect for matcha latte lovers. Experience the refined taste of high-quality authentic Japanese matcha - one sip and you'll be hooked. Available from June 1, 2025 onward (or while supplies last) at all Café Amazon branches. #CafeAmazon #คาเฟ่อเมซอน #AmazonNishioMatcha #มัทฉะแท้จากญี่ปุ่น #พรีเมียมมัทฉะ #PremiumMatcha #นิชิโอะมัทฉะ #NishioMatcha #MatchaLovers

New! Authentic Premium Matcha from Japan — Now at Café Amazon

New! The Must-Try Hit - "Taro Mochi" - Fragrant, Creamy, and Chewy Perfection Now at Café Amazon!A magical pairing of flavors that blend into pure delight. Taro Milk Mochi Frappe - 85 THBRich and creamy taro milk blended to perfection with smooth mashed taro and topped with delightfully chewy mochi. Every sip is a treat! Taro Milk Tea with Mochi - 80 THBPremium iced Assam milk tea trom an province, Intused witn sweet masnea taro and Tinisnea with sort, cnewy mocni A refreshing twist that makes each cup extra special.This irresistible duo is so good, one cup just isn't enough! Available from June 16 - August 15, 2025 (or while supplies last). #CafeAmazon #คาเฟ่อเมซอน #โมจิเผือก #TaroMochiMagic #ชานมโมจิเผือก #นมเผือกปั่น #เครื่องดื่มใหม่ #สายหวานห้าม

New! The Irresistibly Popular "Taro Mochi" - Soft, Fragrant, and Chewy Delight, Now Available at Café Amazon!

We carefully select high-quality Assam tea leaves from the naturally rich growing regions of Nan province, Thailand. Expertly blended by our Tea Master, each step is crafted with precision to create a truly authentic Thai tea — rich in Thai identity, featuring a smooth vanilla-like aroma and a natural tea hue derived solely from a traditional fermentation process, with absolutely no added color or artificial ingredients. Every sip delivers a pure, smooth, and genuine premium taste. Taste Note: A delicate vanilla aroma with a soft, caramelized sweetness — a perfect harmony that makes this cup of premium Thai tea more enchanting than ever. Try it and you’ll see — “Premium Thai Tea with No Added Color” is the ultimate in rich, authentic flavor that’s impossible not to love. Experience the difference — Naturally colored Premium Thai Tea for just 60 THB, available at all Café Amazon branches from June 20, 2025 (while supplies last). #CafeAmazon #คาเฟ่อเมซอน #ชาไทย #ชาไทยพรีเมียม #ชาไทยไม่ใส่สี #ชาไทยพรีเมียมไม่ใส่สี #PremiumThaiTea #ThaiTea #ชาไทยอเมซอน

Thailand’s First!! It Looks Like Orange Tea... But It’s Not! Discover a whole new tea experience with Premium Thai Tea — naturally colored, no artificial coloring — only at Café Amazon!

It's Back for Eco-Lovers! Bring Your Own Tumbler and Get 5 Baht Off at Café Amazon! Starting October 1, 2022, enjor a 5 THB discount when you bring your own clean plastic or stainless steel tumbler for iced or blended drinks at any Café Amazon nationalwide. Let's sip sustainably - see you soon! Promotion Terms &amp; Conditions; <ol><li data-list="ordered">Applicable for iced and blended drinks only.</li><li data-list="ordered">Hot drinks, bottled beverages, drinking water, bakery items, and premium are not included.</li><li data-list="ordered">Valid from October 1, 2022 onwards (until further notice) at all Café Amazon stores nationalwide</li><li data-list="ordered">Customers must bring their own clean plastic or stainless steel tumbler. (Used or unclean tumblers will not qualify for this discount.)</li><li data-list="ordered">The 5 THB discount can be combined with only one other promotion.</li><li data-list="ordered">No limit on the number of times you can receive the discount.</li><li data-list="ordered">Not valid for orders via delivery apps.</li><li data-list="ordered">Not valid for pre-order app transactions</li><li data-list="ordered">Not valid for drive-thru orders</li><li data-list="ordered">The 5 THB discount cannot be exchanged for cash or other rewards</li><li data-list="ordered">The company reserves the right to modify or change the terms without prior notice. 12.In the event of a dispute, OR's decision is final</li><li data-list="ordered">For more information, please contact the Contact Center at 1365</li></ol>

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